1 – HOMEPAGE 

Listen to me out before you respond, “Duh, obviously!” Of course your website needs a homepage, but you don’t want it to be useless. Many people fail to make use of the crucial area above-the-fold (before users even begin scrolling) and fail to provide users with unambiguous calls to action.

When someone visits your homepage, they should be able to immediately understand who you are, what you do, and what you have to offer. Don’t leave them in the dark! If not, guess what? You will lose a potential customer or client when they leave your website. Simple as that!

So how can you design an effective homepage?

• Make sure your call to action is visible above the fold. Make it clear to your users where you want them to go next, whether that’s “see my services,” “join my Facebook group,” or “book a free consultation.”
• Establish a hierarchy on your homepage. Make it simple for consumers to scroll across the page and quickly scan it for the information they need.

2 – ABOUT PAGE 

I’m curious about you! If your audience doesn’t know who they are connecting with, how can you develop the know, like, trust element and connect with them? You can begin to develop those connections with your audience on your about page.

If someone has a about page, I can usually tell pretty quickly whether or not I’d “click” with them. Use this area of your website to introduce yourself to visitors and encourage them to use your services.

Bonus advice: 

Bonus advice

What is your name? particularly if your company name isn’t your real name. There are so many about pages that provide information on the company owner and a photo but don’t actually introduce them.

Even better? 

Describe yourself, especially if your business name isn’t your actual name. There are numerous about pages that provide a picture and some background information about the business owner but don’t actually introduce them.

3 – SERVICES/OFFERINGS PAGE 

You must explain how you can assist them now that your audience is interested in you and knows who you are. You want to help people and make it simple for you to do so, whether it be through your services or the things you market.

Asking yourself these questions can help you break it down:

• What bundles do you provide? Various product groups?
• Whom are you working for?
• What issues are you trying to resolve, and how?
• Is it simple for individuals to schedule a consultation or find out more if necessary?
• Do you have a visible list of your rates that is clear?

These are all significant pieces of information that you should incorporate into your website and give top importance to when you design and construct your pages.

BONUS: CONTACT PAGE 

This fourth and last page, which is a bonus, is really crucial! A link to “book a consult” on your homepage, “ask questions” on your services page, “say hello” on your contact page, and an email link in your footer are all examples of ways for visitors to contact you on your website. But you should also have a website with a contact form so that people can get in touch with you in a really simple and straightforward way.

Despite having all of those connections on my website, I occasionally get visitors who use the contact form on my page to ask questions about projects. You want to make it simple for prospective consumers and clients to contact you.

Because, as I’ve said time and time again, what happens if you don’t make things simple?

They’re getting out of here. You can say goodbye to that potential dream client now!

Just the fundamentals will suffice, nothing overly elaborate! Add a photo, write a brief introduction, and be sure to TEST your form. Stay true to your business identity to make your contact page consistent and coherent with the rest of your website. It only takes two seconds, but you want to be sure your form is functional!